Dr. Anne Marie Morse

Dr. Anne Marie Morse is a board-certified neurologist and sleep medicine specialist, a Forbes-published author of Communication in Healthcare: Charting the Course to Better Outcomes with Trust, Respect and Teamwork, the founder of DAMM Good Sleep, and the creator of nationally scaled sleep programs.

She built I AM because she watched medicine medicalize wellness concerns into diagnoses while losing sight of people's real goals. A person who was simply sleepy kept being told they were "tired" or "burned out"; a person who wanted more energy for their kids kept leaving visits with a new label and no movement toward the life they actually wanted.

Health and wellness are related, but they are not the same. Health is the state of your body and mind — the conditions a clinician diagnoses and treats. Wellness is how you live — your sleep, your purpose, your connections, your career, the way you coordinate your care. Medicine tends to treat the pieces. I AM connects them.

Her conviction is simple: every person deserves one place where their whole picture comes together — medical-grade and consumer-quality data, connected to what they actually want from life — with clinical help that enters only when it truly matters, never as a reflex, never as a placeholder.